There are two broad categories of SEO: on-page SEO and off-page SEO.
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.
Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.
They’re different, but you need to get both right in order to do well with SEO.
To give you a better idea of what that means, here’s an example:
Let’s say you have a house with a garden in the front yard and a little pathway that leads through your front yard to your house.
Imagine these two scenarios:
Scenario #1: Your house is super clean on the inside, but your front yard is a mess.
What happens in this scenario? Well, even if you have the cleanest Mary Poppins-style house on the inside, if your garden looks like the forest from Sleeping Beauty, no one will come into your house in the first place.
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